After publishing a book, the other nightmare that authors and their team face is how to make the books move faster. What you authors should know is that using social media marketing can go a long way in improving the sale of books particularly when we are living in the era of the internet. However, social media ads are not a shortcut, dedication is a requirement if at all you want to see the desired outcome. Below are some of the steps recommended by experts on how you can sell more by using social media for your book marketing campaigns.
Social media platforms, without doubt, will be elemental in improving how your book is moving off the shelve. They come with great accessibility and perhaps that is why most authors are now turning to the domain. The idea is to focus on how the readers will benefit from your piece of work because just having your audience know there is a certain book available is not enough. Your friends will purchase your writing as a sign of being supportive, but you should know the larger target audience have a different perspective, after all, they barely know, and it is your work that will build a name for yourself. So instead of just posting the book, make sure that you provide summary that will have people curious and more interested in reading your book.
In terms of finding a path through the jungle, what is factual for outdated marketing media is also the same for social media; content creation is not a one-time situation. What that means is that you should change your marketing content for every network demographic. The style and tone of the message you share will differ from network to network. For instance, some of the networks are popular among a particular age group and utilize a certain format of posting messages, using the same style and format in another network will not be a wise move.
Make sure that there are frequents updates to your social media pages. Make a point of having all the social networks you have with up-to-date pages including your book tour stops, media conferences. The reason to have updated social network pages is that you will capture the attention of potential readers, because fresh and current content will have people more engaged and actually motivate them to buy your book. Furthermore, an elemental factor to remember is that the motive of behind development of social media platforms is to imitate real-life socialization, where people can meet, talk and learn from each other. Do not focus solely on selling, you should also socialize with your readers and prospects to build a relationship that will mature to loyal readers.